• What is Digital Marketing & it’s importance.
• Avenues of Digital Marketing

• What is WordPress, its usage & why to prefer it?
• Content checklist for WordPress, Do’s & Don’ts of WordPressPage
• Creating a Free WordPress Website (Practical’s) List of Best Plugins & Theme websites

• Why was Social Media built?
• The concept behind Social Media
• Creating a good presence on all the Digital Platforms
• Automating the posts – FCS
• Importance of Hashtags & researching via tools
• Content Calendar
• National & International Case Studies for viral content
• Do’s & Dont’s of managing a Social Media account
• Leveraging LinkedIn for your career & personal branding

• What is a Keyword & How does it works?
• How to find the right Keywords & Terminologies.
•  What is SEO, Types & Components & Techniques
• Career opportunities in SEO
•  How does Search Engine works (Practical of Webmaster)
• Learning via Tools .
• Link Building Strategies
• Crafting good Emails – The Checklist
• Steps to execute an Email Marketing Campaign
• How to improve the Email Open Rate
• Do’s & Dont’s of Email Marketing
• Some Best Email Campaigns Examples (practical screen recording)
• Sending a sample email via a tool (Practicals)

• Why Google Ads? Pros & Cons along with Do’s & Don’ts of Advertising

   
• Creating Google Ads & YouTube Ads

•  What is Analytics? Origin of Google Analytics
• Basic Understanding of terms
• Why to consider GA?
• Other Analytical Tools & Competitor Analysis tools.
• Google Analytics
• Social Media Analytics. View

What is Affiliate & how does it work? (can involve case-studies – practical’s)

Terminologies

Learning about other Affiliate Networks and Creating content for Affiliate sites/channels

Exploring Amazon Affiliate Program (Practicals)4 View